Michael Todd Beauty, maker of patented sonic beauty devices and high-performance skincare products, is expanding its distribution channels. Michael Todd Beauty is most known for its skincare devices, including its Soniclear cleansing brush, with its patent-pending anti-microbial technology.

The brand will launch at Beauty Brands stores, in all of its 61 doors and online. Plus, the brand is launching in the new Forever 21 specialty beauty boutique, Riley Rose. Michael Todd Beauty is most known for its skincare devices, including its Soniclear cleansing brush, with its patent-pending anti-microbial technology.

Beauty Brands will carry a curated assortment of Michael Todd Beauty tools and best-selling skincare in a 4 foot linear space in stores, with a broader assortment available online.

Caryn Lerner, CEO, Beauty Brands, comments, "We are very excited to be launching Michael Todd Beauty in all of our Beauty Brands stores. Michael Todd Beauty's focus on innovation and education will provide the partnership we need to make their business successful in our stores."

Set To Debut at Riley Rose

Forever 21's new experiential beauty boutique concept, Riley Rose opened its first door in Glendale, California on September 30th, and 12 additional stores will open across the US by spring 2018. 

Michael Friend, co-founder and sr. vice president of sales, says, Riley Rose's demographic is "firmly rooted in Gen Z and millennial culture -- it is such a great complement to our other distribution outlets as it helps us stay in front of the next generation of beauty enthusiasts. We've tailored our assortment to delight this consumer, with a focus on two hero skus; our Soniclear Antimicrobial Sonic Cleansing Brush and our Sonicblend Antimicrobial Sonic Makeup Application brush; both tools are offered in solid colors and fun patterns." 

Riley Rose shoppers will also find Michael Todd Beauty online beginning in November. Michael Todd Beauty is already available nationwide at ULTA Beauty stores.