12.26.18
Amorepacific has announced its full-scale business expansion in the Philippines with its two global brands -- innisfree and Laneige.
The company says it has a vision of expanding in the ASEAN region, including Seoul, South Korea in addition to Manila in the Philippines. The company also established a local branch office.
Amorepacific established Amorepacific Philippines in Metro Manila, the capital region of the Philippines, in August and opened the first store of its global naturalism beauty brand, innisfree, in SM Mall of Asia, the largest shopping mall in Manila, last month.
This was followed by the official store opening of its global premium brand, Laneige, in SM Makati Department Store, the shopping hub of Manila, in mid-December.
Robin Na, the head of Amorepacific ASEAN RHQ, says, We are glad to finally make our way into the Philippines market and respond to its increasing need for our brands. Through our differentiated, innovative products and premium brands, we will spread Asian Beauty across the Philippines and satisfy the local customers."
Laneige Expands E-Commerce Outreach
Laneige also entered the largest e-commerce channels in the Philippines including Lazada along with the opening of its bricks-and-mortar store, to expand its online reach for customers all around the archipelago, which consists of many islands.
Its star products are the worldwide hit, Lip Sleeping Mask, shown above, ranked top in the lip category at Sephora US and Australia, as well as Water Sleeping Mask and Water Bank collection.
The brand plans to expand both its online and offline channels in 2019.
