04.15.19
YSL Beauté opened a pop-up shop in the Desert Near Palm Springs this past weekend .
Brand ambassador Kaia Gerber, along with Tom Pecheux, global beauty director for YSL Beauté, took a roadtrip to the YSL Beauty Station to film a promotional video abd shoot a campaign.
The brand states, "Our heroes ride into the desert on a journey that could only be embodied by the spirit of YSL Beauté. Discover their adventures and two especially created rocking looks on our social media channels..."
The looks are posted on Youtube and Instagram.
The YSL Beauty Station featured a Rouge Volupte Shine towering-high lipstick sign, open-topped cars and tour bus -- beside shocking pink gas pumps and a field of heart-shaped balloons, in reference to the asymmetric black balm heart of the new Volupte Plump-in-colour.
Behind the station was the pop-up shop, which featured Touche Eclat Radiant Touch concealer pen, Rouge Volupte Shine moisturizing lipstick, and Volupte Plump-in-colour, a new lipstick with a black balm heart to plump lips.
The shop also featured an exclusive makeup vending machine, and a virtual mirror to instantly try on different lipstick colors.
