Sally Beauty Holdings (SBH) is launching a company-wide effort to go green -- in an effort to decrease its environmental footprint.

The 'SBH Going Green' program intends to reduce the brand's environmental impact by reducing waste and energy usage throughout its stores, supply chain, and headquarters.

Aaron Alt, president of Sally Beauty Supply, says, "Sally Beauty is committed to a top-down transformation.  Making our operations more sustainable helps our communities and our business. Our customer base wants to see a more environmentally-friendly Sally, and we're proud of the plan we've developed to get us there."

Starting in 2020, Sally Beauty, CosmoProf and corporate-owned Armstrong McCall stores will discontinue the use of plastic bags.

SBH will also remove all instances of styrofoam from its operations -- and, SBH has launched a cardboard recycling program.

Changes Ahead -- and the Result of These Efforts  

Customers at SBH stores will now offer customers a choice between paper bags and reuseble bags made from recycled materials, in each case available for a small fee. 

This effort alone will eliminate more than 104 million plastic bags from landfills per year. 

Removing all styrofoam will lead to an initial reduction of 300,000 pieces from landfills in the first year.  

The new cardboard recycling program will recycle five to seven tons of cardboard per year. Together, these changes will contribute to an estimated $2-$3 million in annual savings.

Cleaner Product Development & Sourcing

The Sally Beauty banner also continues to make progress with cleaner product development and sourcing.

All finished owned-brand products are already 'cruelty-free,' and more than half are vegan, including Ion Renewing Shampoo and Ion Color Solutions Conditioner.

Sally Beauty Holdings plans to have at least 80 percent of its owned-brand products become vegan by the end of fiscal year 2021.