Beauty Packaging Staff06.30.20
The Covid-19 pandemic may have changed beauty sampling forever -- and the way beauty shoppers, at retailers such as Sephora, love to "play" and try before buying.
Allure just declared, "Swatching, swiping, and slathering simply do not exist in a post-COVID-19-lockdown world," after speaking to Cassandra M. Pierre, a physician specializing in infectious diseases.
The article, The Future of the Beauty Tester: Say Goodbye to In-Store Sampling, has us thinking about what beauty retailers will do -- as Ulta and Sephora turn to using more digital tools.
The article provides a glimpse into what the future might hold, and it's not all bad -- we might expect to see more "no-touch" testing, single-use samples, subscription boxes, and an increasing use of artificial intelligence.
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