Beauty Packaging

Weekly Recap: Maybelline’s New Advocate, THG CEO, 120 Years of Coty, & More

The most viewed news on our site for the week ended on October 12, 2024.

10.14.24

Health and Beauty

Maybelline New York Taps Naomi Osaka as the First Brave Together Ambassador

The four-time Grand Slam tennis champion and mental health advocate teams up with the brand for World Mental Health Day.

10.09.24

Cosmetics

Maybelline New York Revives Its Iconic 90’s Jingle

“Maybe It’s Maybelline” makes a comeback with a modern twist in a new campaign.

09.04.24

Maybelline New York Names Shay Mitchell Global Brand Ambassador

Actress Shay Mitchell will be featured in a new campaign in the fall promoting two new, to-be-announced, product launches.

08.28.24

Cosmetics

Maybelline Becomes First Cosmetic Partner to the TCS NYC Marathon

Actress Claire Holt, television host Tayshia Adams, model Haley Kalil, and celebrity makeup artist Karen Sarahi Gonzalez to run for Team Maybelline.

08.20.24

Cosmetics

Maybelline New York Taps Peggy Gou as Global Ambassador

Electronic music DJ, and producer, Peggy Gou will feature SuperStay Matte Liquid Lipstick in her campaigns.

05.30.24

Cosmetics

Maybelline New York Launches Virtual Campaign in Roblox

Offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression.

09.28.23

Maybelline's CGI Mascara Video—& Why It's Going Viral Again

Beauty is embracing CGI technology & creating memorable campaigns—but social media users say the new Kylie video for Asos is too much like Maybelline's.

Marie Redding, Senior Editor 08.17.23

Cosmetics

Maybelline and Microsoft Partner to Bring Virtual Makeup to Teams

Users can try on Maybelline makeup in real time during Microsoft Teams meetings.

07.19.23

Cosmetics

Maybelline Enlists SNL's Chloe Fineman for Waterproof Liner Campaign

Fineman showcases the durability of the new Tattoo Studio Ink Pen Eyeliner in a campaign titled, 'Ugly Cry, Perfect Liner.'

04.03.23

Cosmetics

Weekly Recap: Maybelline Unveils Digital Avatar, Live Tinted Closes Series A Funding Round & More

The most viewed news on our site for the week ended March 4, 2023.

Charles Sternberg, Associate Editor 03.06.23

Cosmetics

Maybelline New York Unveils New Mascara and Digital Avatar

The brand’s avatar is featured alongside Gigi Hadid in the upcoming campaign for Falsies Surreal Extensions Mascara.

02.27.23

Cosmetics

Maybelline New York Unveils Virtual Loft

A new immersive 3D virtual experience where consumers can play, explore and learn more about the brand.

10.27.22

Cosmetics

Maybelline New York Unveils Mental Health Training Program for College Students

Aims to put 1:1 support for mental health into everyone's hands.

10.10.22

Maybelline New York Launches a Podcast

"I'm Fine, You?" is a conversation the beauty brand is having about mental health.

06.14.22

Maybelline New York Launches Super Stay Vinyl Ink Liquid Lip Color

The no-budge vinyl color delivers up to 16 hours of wear.

05.02.22

Cosmetics

Weekly Recap: WWP Names New CEO, Maybelline New York Unveils Pokémon Collection & More

The most viewed news on our site for the week ended April 9, 2022.

Charles Sternberg, Associate Editor 04.11.22

Cosmetics

Maybelline New York Unveils Pokémon Pikachu Collection

The limited-edition collaboration is exclusive to Japan.

04.04.22

Maybelline New York's New Program for 'Conscious Packaging'

The new sustainability program, 'Conscious Together,' includes goals Maybelline aims to achieve by 2030—and here's what the brand has already achieved.

01.19.22

Maybelline New York Launches Curl Bounce Mascara

The brand says it's made for Gen Z—here's why.

12.20.21

Cosmetics

Maybelline New York Taps K-Pop Band Itzy as Global Spokesmodels

Yeji, Lia, Ryujin, Chaeryeong and Yuna will debut in campaigns in Asia this spring.

Charles Sternberg, Assistant Editor 03.31.21

Maybelline Recruits Storm Reid

The 17-year-old actress hopes to be an authentic voice that is inclusive and helps to drive change.

Marie Redding, Senior Edito 03.22.21

Cosmetics

Maybelline is 'the TikTok Mascara'—& What's On Tracee Ellis Ross' & Michelle Obama's Lashes?

Maybelline New York's Sky High Mascara sold out 4 times since it went viral on TikTok—and two other mascaras made headlines recently.

Marie Redding, Senior Editor 02.01.21

Beautycounter Tops Fast Company's List of Most Innovative Beauty Companies of 2020

L’Oréal, Unilever, and Sephora also made the cut -- take a look at the complete list.

Beauty Packaging Staff 03.11.20

Clean Beauty, Clean Packaging

A streamlined look and a 'less is more' materials ideology are trending--but there are still ways for brands to customize and define color cosmetics packaging.

Jamie Matusow, Editor-in-Chief 03.04.20

Cosmetics

Color Cosmetics Volume and Growth Trends

Battle of the Brands: Influenster reports top makeup products in January 2020, based on reviews.

Online Exclusives02.20.20

Lip Color and Mascara's 'New Norm'

With help from suppliers, Westman Atelier and other makeup brands design packaging that is both luxurious and sustainable.

Marie Redding, Senior Editor 02.05.20

Cosmetics | Skin Care/Sun Care

Milk Makeup Taps Ex-Pres of L’Oréal Paris USA as New CEO

Tim Coolican takes the reins, with an eye on global markets.

Beauty Packaging Staff 01.09.20

Skin Care/Sun Care

L’Oreal Appoints Global President of Luxe US Brands

Cheryl Vitali fills the newly-created position.

Beauty Packaging Staff 01.06.20

Ranking the Most Influential Beauty Brands of 2019

These are the top ten, ranked by PilotFish.

Beauty Packaging Staff 12.20.19

Cosmetics | Hair Care | Skin Care/Sun Care

4 Beauty Trends to Watch in 2020

Here's what analytics firm GlobalData anticipates.

Beauty Packaging Staff 12.17.19

1. L’Oréal

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Jamie Matusow, with Joanna Cosgrove 11.01.19

Insights Into Gen Z's Beauty Preferences & Shopping Habits

Kylie Jenner, Ulta, Tarte, and Neutrogena are wining over teens, according to Piper Jaffray's 38th annual Taking Stock With Teens Survey.

Beauty Packaging Staff 10.31.19

Cosmetics

Goldstein Named President, L’Oréal Paris USA

Will succeed Tim Coolican.

Beauty Packaging Staff 09.18.19

Cosmetics | Mascara Containers

French-Chinese Fashion Model Signs on at Maybelline New York

Estelle Chen becomes the newest—and youngest—face of the brand.

09.10.19

Popsugar Reveals Beauty Award Winners

St. Jane is Popsugar's Reader's Choice winner, featured in the first-ever 'Power Your Pretty' Beauty Awards.

08.27.19

What to Know About the ‘New Beauty Consumer’

Industry experts on AI trends, burgeoning men’s market, Indies and more

05.20.19

Euromonitor Names Top 100 Megabrands

...

04.30.19

Skin Care/Sun Care | Tubes

BB Cream Market To Reach $5.5 Billion by 2027

Future Market Insights forecasts a robust growth outlook for the global BB cream market.

03.11.19

New Report from Euromonitor Names Top 100 Megabrands

A quarter of them are in the Beauty & Personal Care space.

03.06.19

New Beauty Aisles at CVS Showcase New Imagery Standards

The retailer joins forces with CoverGirl, Revlon, L'Oreal, Maybelline, Neutrogena and more, to commit to beauty campaigns that are not digitally altered

01.24.19

Cosmetics