Beauty Packaging

Olay Serves as Official Facial Cleanser for U.S. Olympic Team

Five Olympic athletes will front the new Cleansing Melts for the 2024 Paris Olympics.

06.10.24

Bath/Body

Olay Introduces Indulgent Moisture Body Wash Collection

The collection includes five scents in a newly designed 20 oz bottle.

03.08.24

Cosmetics

Olay & Christian Siriano Team Up for Skincare-Inspired Fashion Collection

The holiday drop includes bath slides, a robe and a dropp kit, all inspired by the Super Serum.

11.21.23

Droppers | Skin Care/Sun Care

Olay's New Super Serum Changes from Purple to Clear After Applying

Olay's most potent serum delivers 5 skincare benefits—and it's in a beautiful dropper bottle that looks luxe.

08.14.23

Skin Care/Sun Care

Olay Introduces Regenerist Niacinamide + Peptide 24 Face Moisturizer

Strengthens skin, evens complexion and visibly corrects wrinkles.

01.18.23

Cosmetics

The Body Shop, Olay & More Named Among Fast Company’s 2022 Brands That Matter List

The annual list honors brands that communicate and demonstrate brand purpose.

10.25.22

Skin Care/Sun Care

Quinta Brunson Becomes the New Face of Olay

The writer, producer, comedian and actress, will appear in a new campaign featuring the Retinol 24 + Peptide Night Collection.

08.02.22

Bath/Body

Olay Body Launches Fearless Artist Series

Features bottle artwork designed by African American artist, Avery Williamson, and formulas crafted by a diverse team of women.

02.25.22

Cosmetics | Skin Care/Sun Care

Weekly Recap: New CEOs at Global Beauty Brands, Olay Easy-Open Lid, Birchbox Relaunch & More

The most viewed news on our site for the week ended November 7, 2021.

Charles Sternberg, Assistant Editor 11.08.21

Caps/Closures

Olay Designs An Easy-Open Lid—& Shares the Inclusive Design

The beauty packaging industry can now use Olay's inclusive package design, and people with disabilities will benefit.

11.04.21

Skin Care/Sun Care

Olay Debuts Three New Premium Body Care Collections

Innovative ingredients showcase the latest in body care science.

Charles Sternberg, Assistant Editor 04.05.21

Olay's GWP is a Coat, Inspired By Its Packaging

The marketing team at P&G Beauty partnered with Orolay Down to design a bright red winter coat—and the patch emblem on the sleeve is Olay's moisturizer jar.

Marie Redding, Senior Editor 12.01.20

Olay Ramps Up Retinol in New Night Collection

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11.30.20

Paper | Paper/Board | Personal Care

P&G Beauty Tests All-Paper Deodorant Tube for Old Spice & Secret

Announcing the first major brands to use an all-paper, plastic-free deodorant package -- on the 50th anniversary of Earth Day.

Beauty Packaging Staff 04.20.20

Crowdsourcing Influencers— The ‘Insta’ Factor

Attracting influencers at the development process can keep them engaged with your brand.

Daniela Ciocan, Founder, Unfiltered Experience 02.05.20

Skin Care/Sun Care

Watch Olay's Super Bowl LIV Commercial

It's a call for people everywhere to #MakeSpaceForWomen

Beauty Packaging Staff 01.31.20

Is Refillable Packaging the Path to Sustainability in Beauty?

Here’s a look at the challenges and rewards.

Kayla Villena, senior beauty analyst, Euromonitor International 12.10.19

New Beauty eCommerce Site Launches

It's called Love Letter, by iHerb - and available beauty brands onboard include Buxom, Perricone MD, Laura Geller and more.

12.10.19

Cosmetics

Generation Next

Who should beauty marketers set their sights on? How young is too young to cultivate brand loyalty?

Elle Morris, CEO, Snapdragon 11.21.19

4. Procter & Gamble

...

Jamie Matusow, with Joanna Cosgrove 11.01.19

Design Capabilities | Package Development | Skin Care/Sun Care | Turnkey

Sizing Up the Skincare Market

Skincare is booming - here's a look at the latest trends, stand-out brands, and suppliers' views on the most-often requested packaging solutions.

Marie Redding, Senior Editor 11.01.19

CEW Honors Women’s Achievements in Beauty 2019

The power of women’s voices was front and center at this year’s Achiever Awards, as CEW honored exceptional achievers in the beauty industry.

Online Exclusives Nancy Jeffries, Correspondent 10.28.19

Cosmetics

Estée Lauder Launches Its 2019 Pink Ribbon Collection

ELC's Pink Ribbon Campaign features products in pink packaging, and will also raise funds on social media -- no purchase required.

Beauty Packaging Staff 10.03.19

A Look at Olay's First Limited Edition Refillable Moisturizer Package

It's the Pink Ribbon edition -- and it's a part of P&G's three-month pilot test to see if consumers are willing to refill beauty products.

Slideshows Marie Redding, Senior Editor 10.01.19

Bottles/Jars | Eco-friendly | Eco-friendly | Skin Care/Sun Care | Sustainable Pkg/Practices

Olay Launches Refillable Jar, Pink Ribbon Edition

Olay's best-selling moisturizer is now refillable -- and the limited edition Pink Ribbon jar will help support Bright Pink throughout October for BCA Month.

Beauty Packaging Staff 10.01.19

Cosmetics | Hair Care | Skin Care/Sun Care | Sustainable Pkg/Practices

Refillable Packaging — A New Push Toward ‘Green’

A look at brands using refillable packaging for makeup, hair care, skincare — and more.

Slideshows Jamie Matusow, Editor-in-Chief 09.05.19

Olay Tests Refillable Packaging

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07.26.19

Eco-friendly | Skin Care/Sun Care | Sustainable Pkg/Practices

Olay Tests Refillable Packaging

A recyclable refill ‘pod’ is aimed at reducing plastic waste.

06.05.19

CEW Beauty Awards Luncheon 2019 - The WINNERS

The 25th annual CEW Beauty Awards on May 17th featured a DJ and open stage at New York’s Hilton - see the winners listed here.

Online Exclusives Nancy Jeffries 05.20.19

Cosmetics

How to Win in China’s Beauty Market

China's fast-growing, developing beauty market represents opportunities for brands to increase their exposure as well as drive global profits.

Online Exclusives Nancy Jeffries 05.02.19

A Bellwether of Beauty at CES 2019

A look at the #beautytech innovations at CES

Slideshows Jamie Matusow, Editor-in-Chief 02.07.19

New Beauty Aisles at CVS Showcase New Imagery Standards

The retailer joins forces with CoverGirl, Revlon, L'Oreal, Maybelline, Neutrogena and more, to commit to beauty campaigns that are not digitally altered

01.24.19

Skin Care/Sun Care