Beauty Packaging Staff04.27.20
Noughty Haircare, a 97% natural, vegan and cruelty-free line from the UK is making its stateside debut at CVS stores.
Noughty is one of the UK's award-winning natural haircare brands. The brand's 24 SKUs include best-selling collections, "To The Rescue" and "Wave Hello."
Rachel Parsonage, co-founder, Noughty Haircare, says, "We're thrilled to launch in the U.S. market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands..."
Parsonage continues, "It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers."
The brand's To The Rescue collection is formulated with sweet almond oil, shea butter, and black oat extract to transform dry, frizzy, damaged tresses.
Wave Hello is formulated for the needs of curly and wavy hair. The line recently snagged the Naturally Curly Awards' 'Best of Best' in 2019. Wave Hello's products include avocado oil, sea kelp extract, and Irish moss nourish hair while keeping curls defined, silky soft, and sleek.
Noughty Haircare products are free of sulfates, silicones, parabens and petrochemicals. In just three years, Noughty has won over 40 haircare awards.
