From caps to bottles to cartons, suppliers are offering a multitude of design and packaging possibilities for fragrances, many of which are new for 2013.
Labels offer the flexibility and functionality brand marketers need to capture interest, but there are lots of obstacles and choices to consider when determining which will work best.
Beauty Packaging's online readers voted Laura Mercier 2012's Beauty Company of the Year: Excellence in Packaging. Here, we talk to beauty industry experts and the brand's packaging team about the