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Hair Care
Vichy Dercos Scalp Care Launches on Amazon Premium Beauty
Products include Vichy Dercos' Shampoo and Conditioner, as well as a new dandruff fighting serum.
11.15.24
Men
Wahl Professional Debuts in the U.S. Amazon Premium Beauty Store
The Wahl Pro catalog of professional barbering and styling products is now available to barbers, stylists, and consumers.
11.08.24
Weekly Recap: Fenty’s Arcane Collection, Estée Lauder on Amazon, BBW Apology, & More
The most viewed news on our site for the week ended October 26, 2024.
10.28.24
Cosmetics
|
Health and Beauty
Estée Lauder Debuts Amazon Premium Beauty Storefront
The brand launches a Virtual Foundation Tool for comparing multiple foundation shades.
10.22.24
Hair Care
|
Skin Care/Sun Care
Vitabrid C12 Launches on Amazon
Peptibrid-powered skincare and scalp care brand offer 8 ‘best-selling’ products.
09.25.24
Men
|
Skin Care/Sun Care
Lab Series Men’s Care Joins Amazon Premium Beauty
Customers have access to educational content and shoppable recommendations.
08.16.24
Weekly Recap: Mexico City Fragrance, Top Amazon Prime Day Brands, & More
The most viewed news on our site for the week ended August 10, 2024.
08.12.24
Cosmetics
|
Health and Beauty
Smashbox Opens a Storefront on Amazon Premium Beauty
The brand offers bestselling products and a ‘Prime Finder’ tool to help customers find the primer that is best for them.
08.08.24
Hair Care
Odele Opens a Storefront on Amazon
The brand offers 7 of its best-selling hair care essentials on Amazon.
08.07.24
Skin Care/Sun Care
New Report Announces Top Beauty Brands Sold on Amazon Prime Day
Market Defense’s report outlines top-performing beauty brands, consumer insights, and more.
08.07.24
Weekly Recap: Dr.Jart+ on Amazon, Cherry Baby, Fefé Fragrance for Dogs & More
The most viewed news on our site for the week ended August 3, 2024.
08.05.24
Skin Care/Sun Care
Dr.Jart+ Debuts on Amazon Premium Beauty
The latest ELC company to open an Amazon storefront brings popular Korean skincare to the U.S. Premium Beauty Store.
07.25.24
Skin Care/Sun Care
Keys Soulcare and Amazon Partner for First-of-its-Kind Beauty Industry Collab
Keys Soulcare offers a custom theme for Echo devices narrated by Alicia Keys.
06.26.24
Skin Care/Sun Care
Cosrx Gains “Amazon Choice” Badges
8 Cosrx skincare products have been recognized on Amazon as highly rated, well-priced items.
06.25.24
Hair Care
Bumble and Bumble Joins Amazon Premium Beauty
ELC-owned hair care brand, Bumble and Bumble, offers products and a hair styling quiz on their Amazon Premium Beauty storefront.
06.24.24
Paper/Board
|
Plastics
Amazon Cuts Plastic Use in North America
Amazon replaces plastic air pillows with recycled paper fillers in response to Oceana campaigns.
06.20.24
Hair Care
Function of Beauty Launches on Amazon
Function of Beauty will offer new Target and Pro lines on its Amazon store.
06.13.24
Cosmetics
|
Health and Beauty
|
Personal Care
Beauty Brands with an Amazon Premium Beauty Storefront
With the growing popularity of Amazon Premium Beauty, see which brands have opened a storefront.
Online Exclusives
Rachel Klemovitch, Assistant Editor
06.13.24
Cosmetics
Too Faced Opens in the Amazon Premium Beauty Store
Too Faced joins Clinique as the second Estée Lauder Companies’ brand on Amazon Premium Beauty.
06.11.24
Cosmetics
Revolution Beauty Expands Product Offering on Amazon
Added products include Skin Silk Serum Foundation, 5D Whip Lift Mascara, Fluffy Brow Filter Duo, and more.
06.03.24
Skin Care/Sun Care
Kiehl’s Expands into the Amazon Premium Beauty Store
Kiehl’s Since 1851 joins Clinique and others with a storefront on the Amazon Beauty marketplace.
05.23.24
Cosmetics
|
Fragrances
|
Health and Beauty
|
Men
|
Skin Care/Sun Care
Clinique is the 1st ELC Brand with an Amazon Premium Beauty Storefront
Amazon shoppers can use the Clinique Skincare Analysis Tool for personalized product recommendations and skincare regimens.
03.27.24
Personal Care
John Legend’s Personal Care Brand LOVED01 Launches on Amazon Beauty
The inclusive skincare brand LOVED01 celebrates its first anniversary by collaborating with Amazon Beauty.
02.15.24
Skin Care/Sun Care
Alicia Keys’ Keys Soulcare Launches in Amazon Premium Beauty Store
Introduces a new Amazon exclusive offering: Deeply Replenishing Squalane Facial Oil.
01.17.24
Skin Care/Sun Care
Cureology Skincare Debuts on Amazon
The personalized skincare brand has announced Amazon as its newest retail partner.
01.16.24
Cosmetics
Amazon Makes All Delivery Packaging in Europe Recyclable
From now on, customers will receive packages in flexible paper bags, cardboard envelopes and corrugated cardboard boxes.
11.17.23
Personal Care
|
Skin Care/Sun Care
Goop Launches New Affordable Wellness Line at Target and Amazon
good.clean.goop reflects Goop’s clean standards while being ‘super-effective.’
10.24.23
Cosmetics
Amazon Agency 'Market Defense' Taps Former P&G Exec as CCO
Lisa Raimondo’s experience includes ten years in P&G’s Personal Care unit.
10.23.23
Cosmetics
|
Hair Care
|
Skin Care/Sun Care
Beauty is a Top Purchase During Amazon’s Prime Big Deal Days Sales Event
NIQ collected data from Amazon's sales event on Oct 10-11.
10.13.23
Fragrances
Skylar is the Official Fragrance of an Amazon Prime Video Series
Clean fragrance brand Skylar 'stars' in "The Summer I Turned Pretty."
06.29.23
Hair Care
Schwarzkopf Professional Expands Hair Care Offerings on Amazon
Nearly 25 different products are available and eligible for delivery with Amazon Prime.
06.06.23
Amazon Releases Small Business Empowerment Report
The report shows continued sales growth for independent sellers—and beauty is among the most-shopped categories.
05.23.23
Fragrances
Scent Beauty's Sparti Scents Launch on Amazon
The twist-up glide on fragrance that targets Gen Z is now on Amazon.
04.24.23
Skin Care/Sun Care
Vanessa Hudgens Relaunches Know Beauty with Amazon-Exclusive Clay Mask
The purifying facial mask draws out impurities, tightens pores, and restores skin complexion.
03.16.23
Personal Care
Grove Co. Expands into Amazon and Walmart
Grove Collaborative personal care and skincare brands reach milestone of $1 million in Amazon sales.
02.14.23
Hair Care
Mielle Unveils Haircare Bundles Inspired by Amazon Original Series Harlem
Consumers can purchase curated bundles of Mielle products inspired by the hairstyles worn by Harlem characters Camille, Tye, Quinn and Angie.
02.03.23
Personal Care
Personal Care Brand Designed for Teens Debuts on Amazon
Each Miles deodorant includes naturally sourced and naturally derived ingredients with no artificial coloring.
01.17.23
Personal Care
|
Skin Care/Sun Care
Former Amazon & General Mills Executive Joins The Honest Company as CEO
As CEO, Carla Vernón will be focused on category growth and driving profitability.
12.14.22
Cosmetics
Kao Signs Climate Pledge Co-Founded by Amazon & Global Optimism
Underlines its commitment to reduce its carbon emissions to be net-zero by 2040.
08.01.22
Sigma Beauty Expands Partnerships with Sephora & Amazon
Sigma Beauty adds a brush cleaner & mat to its product lineup at Sephora—and expanding to 8 countries on Amazon.
07.29.22
Laneige Ranks #1 for Amazon Prime Day Sales
The brand reached a new milestone this year.
07.21.22
Kim Baker’s Glamazon Launches on ShopHQ
It’s the first Black-owned brand to launch on global retailer ShopHQ.
06.23.22
D'Alba's Face Mist Ranks No.1 on Amazon
D'Alba's best-selling product its White Truffle First Spray Serum.
05.26.22
Hair Care
HASK Beauty Enters Exclusive Partnership with Amazon
Launches Vegan HASK Body Wash Collection.
05.20.22
eSalon Launches on Amazon
eSalon's line includes color enhancers, treatments, styling products and accessories.
03.10.22
Miranda Kerr's Kora Organics Launches on Amazon
Amazon Premium Beauty will carry a curated selection of Kora Organic's product assortment.
11.16.21
Cosmetics
Weekly Recap: Moda Moda Launches Shampoo on Amazon, In-cosmetics Events Postponed & More
The most viewed news on our site for the week ended August 21, 2021.
Charles Sternberg, Assistant Editor
08.23.21
Hair Care
Moda Moda to Launch Functional Shampoo on Amazon
Pro-Change Black Shampoo was jointly developed with Dr. Haeshin Lee to gradually darken gray hair into blackish brown.
08.16.21
Cosmetics
Amazon Partners with EWG to Promote Clean Cosmetics
Makes it easier for consumers to shop sustainable products.
07.13.21
Cosmetics
Inclusive K-Beauty Brand Mauve Fantasticever Launches on Amazon
The brand’s product line is designed not to persuade customers to purchase based on gender stereotypes, but on values.
07.02.21
Breaking News
AFSA Launches Safe Chemical Testing Master Class
Unilever Invests in New In-House Fragrance Venture
Aroma360 Partners with (RED) for a new Collection
Sydney Sweeney Sets ‘Dark Suede Blonde’ as the Latest Winter Trend
New AI-Powered Scent Sensors from Osmo Identify Counterfeits
View Breaking News >
CURRENT ISSUE
October/November 2024
Why Mono-Material Packaging Is a Win-Win for Beauty Brands
Skincare Packaging Trends for a Competitive Edge
Cosmoprof NA Show Review: A Focus on Eco-Friendly Packaging
Our Top 20 Global Beauty Companies of 2024 Report
Kenvue’s Multi-Pronged Approach to Designing for a Circular Econo
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