Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
Post-pandemic, samples have taken on a larger role in enticing consumers to purchase full-size products—or, to easily tote them along as ‘small indulgences.’
The team’s experience on the brand side enables them to anticipate risks & avoid problems—for a seamless, transparent process from development through delivery.
As global regulations push for sustainable packaging, beauty buyers grow more conscious. Transparency is now a must—and new calls for industry collaboration.
Packaging suppliers are doubling down on sanitary packaging innovations and product delivery solutions. Single-dose, hygienic sampling will be here to stay.
Prestige cosmetic brands are developing artful packaging intended to be kept—and flaunted. Here are six of the faves we’ve highlighted in the past year.
Turnkey service suppliers are ramping up innovation and production to capture business and dependably deliver on-time services in a Covid-stunted global market.
Beauty industry executives attended the entertaining virtual celebration hosted by Jill Kargman, writer and star of Bravo's Odd Mom Out—here's the play-by-play.
Insights on decorating trends for packaging -- and suppliers discuss the latest tools, materials, and techniques available to help execute a designer's vision.