Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
In an exclusive interview, Euromonitor International’s Rosemarie Downey, Global Head of Packaging Research, talks about the latest trends in cosmetic sampling.
Transforming beauty retail and the beauty shopping experience, The Allure Store features 280 makeup, haircare, and skincare products from more than 150 brands.
Packaging suppliers weigh in on how metals and metallics add glamour and shine to makeup packaging, fragrance bottles, cartons, skincare rollers—and more.
As global regulations push for sustainable packaging, beauty buyers grow more conscious. Transparency is now a must—and new calls for industry collaboration.
Unilever is promoting inclusivity with its new Positive Beauty strategy—here's why 'normal' will be removed from all packaging & ads. Watch the video below.
An exclusive interview with Philippe Bonningue, L’Oréal’s Global Director of Sustainable Packaging, discussing sustainable initiatives, eco-design & more.
Beauty industry executives attended the entertaining virtual celebration hosted by Jill Kargman, writer and star of Bravo's Odd Mom Out—here's the play-by-play.
The 26th annual CEW 2020 Beauty Award winners were announced during a virtual event on Friday, November 13th, as part of a multi-day virtual celebration.
Standing out from competitors is tough. Discover how you can safely market products with packaging that makes sure your first impression is a great one.
By Jennifer Whetzel, Founder, Ladyjane Branding11.02.20
Products are tested in a Certified Green Circle Salon--and packaging is recyclable through the Better Natured Recycling Program in partnership with Terracycle.