Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
There are a multitude of decorating processes beauty brands can use to transform the look of a bottle, jar, tube—partnering with the right supplier is key.
Dr. Dhaval Bhanusali and Dr. Muneeb Shah will help advance Neutrogena's mission to 'fuse beauty and science to deliver extraordinary product experiences.'
Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
Post-pandemic, samples have taken on a larger role in enticing consumers to purchase full-size products—or, to easily tote them along as ‘small indulgences.’
Brands are meeting the rising demand for fragrances—& suppliers are offering glass bottles that are recyclable, refillable, and decorated in a multitude of ways
Over 100 beauty brands join Versed & Youth to the People & sign an open letter to Congress calling attention to climate change and asking leaders to act
Transforming beauty retail and the beauty shopping experience, The Allure Store features 280 makeup, haircare, and skincare products from more than 150 brands.
Perfect Marc Jacobs recruited the help of Lance Bass, Amanda Lepore, Chaka Khan & others to help raise funds & spread the message that 'we are all perfect.'
Packaging suppliers weigh in on how metals and metallics add glamour and shine to makeup packaging, fragrance bottles, cartons, skincare rollers—and more.
As global regulations push for sustainable packaging, beauty buyers grow more conscious. Transparency is now a must—and new calls for industry collaboration.
OPI's new Artistic Ambassador Jenny Bui is an entrepreneur with two salons in NYC—and she's famous for Cardi B's iconic crystal-studded, ultra-long nails.
Covid-19 triggered this vertically integrated skin care brand to realign with changing consumer values—and take a look at its unique carton in this video.
An exclusive interview with Philippe Bonningue, L’Oréal’s Global Director of Sustainable Packaging, discussing sustainable initiatives, eco-design & more.
Bormioli Luigi on the challenges of decorating the new version of the iconic stiletto-shaped flacon housing the best-selling fragrance by Carolina Herrera.
The marketing team at P&G Beauty partnered with Orolay Down to design a bright red winter coat—and the patch emblem on the sleeve is Olay's moisturizer jar.
Turnkey service suppliers are ramping up innovation and production to capture business and dependably deliver on-time services in a Covid-stunted global market.
Skin care—and self-care—are on the rise, as packaging suppliers must meet increasing requests by beauty brands to satisfy new pandemic-related market demands.
Insights on decorating trends for packaging -- and suppliers discuss the latest tools, materials, and techniques available to help execute a designer's vision.
Beauty Packaging talks to the always-on-the-go new president about the organization’s past and future—and some of her plans for the upcoming annual events.