Fragrance packaging is more than just a container for the product; it’s a critical marketing tool that shapes a customer's perception and purchasing decision.
When it comes to hair care products, packaging plays a significant role in grabbing attention, building brand identity and influencing purchasing decisions.
From a small brush factory in Bechhofen to a global beauty leader, GEKA has shaped the industry with tradition, innovation, and products that set new standards.
The global company is committed to delivering high-quality plastic products and fostering innovation, focusing on green products and the circular economy.
Sustainable packaging was on display, but many expressed confusion over numerous issues in the beauty industry—here's the full report in our show review.
The $160 million state-of-the-art R&I Center is L'Oréal's largest outside France—and employs a team of over 600, aiming to fuel product development innovation.
To celebrate, Laura Mercier will host two shoppable, interactive events on Amazon Live, featuring Jerry Johnson, the brand’s Senior Manager of Artistry.
Suppliers specializing in glass are producing luxurious bottles and jars with statement-making, eco-friendly decorations for fragrance and skincare brands.
With the help of its new partner and increased funding, Lake & Skye has plans to focus on fragrance innovation, grow its consumer base, and scale growth.
Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
There are a multitude of decorating processes beauty brands can use to transform the look of a bottle, jar, tube—partnering with the right supplier is key.
UKPACK’s Jellyfish Cosmetic Jar captivates consumers by delivering a unique visual experience that aligns with the high standards of today’s beauty industry.
Dr. Dhaval Bhanusali and Dr. Muneeb Shah will help advance Neutrogena's mission to 'fuse beauty and science to deliver extraordinary product experiences.'
The XTAG glass bottle features an airless refill system that uses pouch technology, representing a new approach to consumption that respects the planet.
Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
The beauty industry strategizes for a strong rebound—as L’Oréal is #1, Unilever #2, & Estée Lauder Cos. is #3 in our annual top 20 global beauty companies list.
Manufacturing plants are picking up speed in North America, due to cost savings, access, shipping, timeline/speed to market, reduction of carbon footprint
Post-pandemic, samples have taken on a larger role in enticing consumers to purchase full-size products—or, to easily tote them along as ‘small indulgences.’
Brands are meeting the rising demand for fragrances—& suppliers are offering glass bottles that are recyclable, refillable, and decorated in a multitude of ways
The brand is partnering with the nonprofit organization Climate Neutral to measure and offset its carbon footprint, while also reducing its emissions over time.
Graduates of the Fashion Institute of Technology's Cosmetics and Fragrance Marketing master's program present 'Beauty's Think Tank'—The Future of Consumerism.
Perfect Marc Jacobs recruited the help of Lance Bass, Amanda Lepore, Chaka Khan & others to help raise funds & spread the message that 'we are all perfect.'
Procter & Gamble first 'met' Markle when she was 11—and will now help Archewell focus on gender equality, elevate the voices of adolescent girls, & more.
Packaging suppliers weigh in on how metals and metallics add glamour and shine to makeup packaging, fragrance bottles, cartons, skincare rollers—and more.
As global regulations push for sustainable packaging, beauty buyers grow more conscious. Transparency is now a must—and new calls for industry collaboration.
All the details on Dolly Scent From Above from bottle-designer-to-the-stars Jon Dinapoli of Jon Michael Design. Scroll down to the video interview below.
Unilever is promoting inclusivity with its new Positive Beauty strategy—here's why 'normal' will be removed from all packaging & ads. Watch the video below.
Packaging suppliers are doubling down on sanitary packaging innovations and product delivery solutions. Single-dose, hygienic sampling will be here to stay.
Prestige cosmetic brands are developing artful packaging intended to be kept—and flaunted. Here are six of the faves we’ve highlighted in the past year.
Burt's Bees outlines its sustainability goals in its newly released Impact Report—and will launch its first waste-free product in partnership with Loop.
An exclusive interview with Philippe Bonningue, L’Oréal’s Global Director of Sustainable Packaging, discussing sustainable initiatives, eco-design & more.
There's no shortage of packaging for both mascara and lip color—especially if you're looking for refillable designs & sustainable materials, suppliers say.
Bormioli Luigi on the challenges of decorating the new version of the iconic stiletto-shaped flacon housing the best-selling fragrance by Carolina Herrera.
Turnkey service suppliers are ramping up innovation and production to capture business and dependably deliver on-time services in a Covid-stunted global market.
Beauty industry executives attended the entertaining virtual celebration hosted by Jill Kargman, writer and star of Bravo's Odd Mom Out—here's the play-by-play.
Skin care—and self-care—are on the rise, as packaging suppliers must meet increasing requests by beauty brands to satisfy new pandemic-related market demands.
Standing out from competitors is tough. Discover how you can safely market products with packaging that makes sure your first impression is a great one.
By Jennifer Whetzel, Founder, Ladyjane Branding11.02.20
Origins will become the first global prestige beauty brand to utilize 'advanced recycled resin' for a tube, due to ELC's new partnership with Sabic and Albéa
The founder of Jon Michael Design tells all: 3 Fragrance Foundation Award nominations, working with Lionel Richie -- & how Covid may forever change his work.
Insights on decorating trends for packaging -- and suppliers discuss the latest tools, materials, and techniques available to help execute a designer's vision.